Book trailers seem to be growing in popularity, at least when it comes to young adult books. When I search for information to include with each review I write, I almost feel let down when I don’t find a trailer for a traditionally published book.
Now, not all trailers are created equal. Some are much more elaborate or eye catching than others. But whether simple or complex, just having one somehow makes me feel like my review is complete – description, check, excerpt, check, trailer, check. (Oh, and review, check.) Without one of these things I always feel like my post looks naked.
I’m a fan of trailers. Not all trailers – if they are just straight advertisements I find them a turn-off. But trailers, even if there are just passages or descriptions from the book set to music, help to fill the void. And if I really enjoy the music I will forever associate that song with the story. (Which can be a plus or minus. But that’s going into the whole other topic of playlists. I digress.)
When trailers include actors and actresses to portray the characters, as they are such short snippets, typically without dialogue, it doesn’t end up altering the vision I have of the characters in the book. I know that some readers do not like to watch these types of trailers, as they do alter their mental picture, and although it doesn’t bother me, I completely understand as I am the same way with books turned into movies.
But trailers, when released in advance of a book, serve to add to the anticipation I have for that book’s release. Just knowing that the trailer was released makes me very aware of the impending release date for a much anticipated book.
Like with any form of promotion, it can be a hit or miss. Trailers can be fairly costly to produce. If they aren’t well liked then it can turn readers off a book or author. And publishers don’t want negative associations with a book that hasn’t even been released. But if they are amazing, and there are many amazing book trailers out there, it can build up a fan base, and possibly raise pre-order sales, prior to release.
There are always going to be those who like a trailer and those who don’t. There will also be those who don’t even like the idea of a trailer – it’s a book after all, why should it have a trailer? Initially I was one of those people. When I first started reading young adult, I discovered these book trailers and I thought it was odd. And some of those trailers were a touch odd. But I got hooked on them. And now I can barely live without them.
When I see a link on Twitter to a new trailer I immediately rush over to check it out. If I love it, I’ll make note of it so that I will include it in my monthly Trailers post or in my review. And if I absolutely love, love, love it I will “like” it so it posts to my Facebook page.
Even when I’m not too keen on a trailer I will end up including it in with my review. I am of the mind that having something, unless it’s one of those advert trailers, is better than nothing. It shows an additional level of creativity used to market a book and for those readers who like trailers it gives them another look at the story.
Are book trailers like movie trailers and are here to stay? Or are book trailers a flash in the pan that will just fade away?
I’m hoping they are the next great thing that will be around for a long time to come. What do you think?
And since this is about trailers, and I don’t want this post to look barren, I saw a new trailer from HarperTeen for Kelley Armstrong’s The Gathering this past week, so I had to include it. (This one wasn’t in my Book Watch post – that was the older one.)